waytoplay - The Original Flexible Toy Road

Dutch company, waytoplay is the original flexible, durable and waterproof toy road for imaginative play indoors and out! Originating from a family passion for playing with toy cars in the sun and sand, this venture was born in 2003 when a father, inventor, and designer fashioned the first waytoplay road for his son. Made in the Netherlands, waytoplay is meticulously designed and crafted from high quality PVC that is safe, flexible, waterproof and virtually indestructible.

With an unwavering commitment to open-ended play, building a waytoplay toy road is about letting your imagination run wild, exploring new worlds, adapting to your environment, choosing the right combinations and learning through play.

Designed to endure the test of time, waytoplay roads empower children to embark on endless adventures. As well as fostering creativity, they enhance fine motor skills, critical thinking and spatial intelligence for ages 3 to 12. At waytoplay, dedication to quality is intertwined with a profound sense of social responsibility. Manufactured in the Netherlands, each waytoplay piece is carefully crafted by skilled specialists and then printed and packaged by a socially conscious enterprise, providing equitable work opportunities to those with limited access to the job market. All packaging is made from recycled or recyclable materials.